Ethical and Moral Issues free essay sample

People manage moral and good issues in their regular day to day existence, regardless of whether is grinding away, home, and even at school. The accompanying will survey the contrasts between moral issues and good issues. The contrasts between close to home morals and business morals, follow by instances of normal moral issues in business. Morals is the investigation of norms of lead and good judgment; moral way of thinking the framework or code of ethics of a specific individual, religion, gathering, calling, and so on. (Your Dictionary, n. d. ). Which alludes to the idea of what is good and bad, good and corrupt. Moral is identifying with, managing, or equipped for making the qualification among good and bad in direct (Your Dictionary, n. d. ). The contrast between moral issues and good issues can be huge, inconspicuous, or can now and then show up the equivalent. Moral issues is an issue or circumstance that requires an individual or association to pick between choices that must be assessed as right (moral) or wrong (untrustworthy) (Business Dictionary, n. We will compose a custom paper test on Moral and Moral Issues or on the other hand any comparative subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page . ). For example, a moral issue would be organizations overlooking untrustworthy practices by its providers, for example, utilization of youngster work and constrained work, creation in sweatshops, infringement of the essential right of laborers, and disregarding wellbeing, security and natural principles. As per McDougall (2008) In 2008, UK apparel firm Primark terminated three Indian providers, after an examination from the BBCs Panorama and The Observer revealed kids working to deliver a portion of its least expensive pieces of clothing. Moral issues is an issue of good concern demonstrated to be any issue with the possibility to help or damage anybody, including yourself. (P. l. e. , 2009). A few instances of good issues would lie, taking, cheating, and carrying out a wrongdoing. On the off chance that a single parent worked at infant retail location where they provided food and apparel, and was battling to take care of her child since she had no cash until one weeks from now check; does she consider taking the food at the store she works in to take care of her infant or approach outsiders for cash in the boulevards? Everything relies upon what an individual believes is ethically right or wrong. Individual morals is a class of theory that figures out what an individual accepts about profound quality, good and bad, and influences all everyday issues, including family, accounts, and connections (Wisegeek, n. d. ). Numerous rationalists contend that youngsters will figure out how to share, buckle down, and come clean in light of the fact that these activities can profit them. For example, if a youngster chooses to disrupt the norms of a game, the kid will make strife, and fabricate a boundary between his/her companions and themselves. In any case in the event that a kid chooses to comply with the guidelines, at that point that youngster will be glad, appreciate companionship, and will turn out to be nearer with his/her friends, profiting them. Business morals is not the same as close to home morals since business morals is the conduct that a business holds fast to its every day dealings with the world (Wisegeek, n. d. ). Contingent upon the business, morals can fluctuate on the grounds that in addition to the fact that this applies on how organizations cooperate with the world everywhere, yet additionally managing single clients one on one. Both great and terrible business morals apply in organizations consistently. Great business morals happen when organizations have energize an increasingly ecological methodology, treat providers with decency, and being progressively more amicable to workers. Awful business morals happens when organizations overlook the wellbeing of their representatives, clients or even the general public, so as to win more cash or secures its position. Awful business morals models would be the utilization of youngster work, sweatshop slave work, creature testing, and even organizations debasing our sea and waterway framework so as to reduce expenses on cleaning tasks. Some accept that morals and ethics show up the equivalent, others accept there is an inconspicuous or noteworthy distinction. The accompanying has clarified the distinction among moral and good issues, and the contrast among individual and business morals. Purchasers and representatives depend on organizations settling on moral and good choices in all business exchange, in this manner rehearsing great morals and ethics will enable a business to be fruitful.

Computer-Based Career Information Systems Essay -- Technology Internet

PC Based Career Information Systems The maxim data is power can positively be applied to the marriage of profession data with PCs. In a time that is portrayed by a quickly changing work and word related standpoint, the capacity to get to modernized profession data has been enabling to both youth and grown-ups (Bloch 1989; Tice and Gill 1991). Characterized as every one of that individuals need to know to settle on decisions and make a move . . . comparable to their paid or unpaid word related exercises and corresponding to their groundwork for these exercises (Bloch 1989, p. 120), vocation data incorporates information about word related regions and explicit occupations; data about profession readiness and where to get reasonable instruction and preparing; realities about business, including workplaces and proper employment conduct; quest for new employment aptitudes; and self-information, for example, singular interests, qualities, and necessities. PCs are a perfect mode for conveying vocation data since they can intr oduce current data unbiasedly in an intelligent configuration that is speaking to numerous customers (Harris-Bowlsbey 1992). Two classes of electronic frameworks that give data to profession arranging are PC based vocation direction frameworks (CCGS) and PC based profession data frameworks (CCIS) (Harris-Bowlsbey 1992; Mariani 1995-96). Despite the fact that CCIS and CCGS share some basic highlights, they vary in two significant ways: CCIS give nearby work advertise data, though CCGS show vocation improvement ideas on the web (Harris-Bowlsbey 1992). Direction advocates as often as possible use CCIS related to customers, yet youth and grown-ups every now and again get to CCIS autonomously to get profession data. This Digest center... ...t: Concepts and Practices. second ed., altered by H. D. Lea and Z. B. Leibowitz. Alexandria, VA: National Career Development Association, 1992. Mariani, M. PCs and Career Guidance: Ride the Rising Tide. Occupational Outlook Quarterly 39, no. 4 (Winter 1995-1996): 16-27. National Occupational Information Coordinating Committee. Vocation Information Delivery Systems. <http://www.profiles.iastate.edu/ided/ncdc/cidstogo.htm> May 1996. Phelan, T. D. Utilizing Technology to Provide Self-Directed Learning Options for Power Utility Employees. New Directions for Adult and Continuing Education no. 64 (Winter 1994): 55-61. Tice, K. E., and Gill, S. J. Instruction Information Centers: An Evaluation. Journal of Career Development 18, no. 1 (Fall 1991): 37-50. Sites Link Job-Hunters with Career Possibilities. Columbus Dispatch, May 24, 1996, p. 3F.

International Students Preparing for Your I-20

International Students Preparing for Your I-20 You are in!  Give yourself a pat on the back for officially becoming an Illini. While the hardest part is behind you, you still have a couple more steps ahead.  Think of the I-20 process as the bridge that helps you reach your final destination. After accepting your admission offer, you are off to prepare for the I-20 process. You can take a look at last year’s detailed I-20 FAQ blog for a breadth of information about the topic. This year, I will provide a general walk-through of the process, talk about what documents are required, and offer some helpful tips from our current students to help alleviate any I-20 preparation stress. Let’s start with the I-20 application steps. Step 1: Accept your admission offer. You can do this from your myIllini account portal. Step 2: Submit an I-20 application. This also can be done through your myIllini account portal. Step 3: Make sure to upload the required documents to the I-20 application. You will need a valid copy of your passport in addition to an adequate financial statement. Step 4: Pay attention to deadlines. The Office of Undergraduate Admissions will start to issue I-20s for our incoming fall transfer and freshman applicants starting March 1. The Office of Undergraduate Admissions will not issue any I-20s after August 1. Remember that we are here to help! Contact our office if you have any issues. So what happens after you submit your I-20 application? Step 1: The Office of Undergraduate Admissions will make sure we have all the correct documents and will verify the provided information. We will contact you directly if we have a question. Step 2: The Office of Undergraduate Admissions needs 2 to 3 weeks to issue your I-20. Step 3:  After your I-20 is issued, we will send you an email so you can set up an account with eShipGlobal to have your I-20 mailed to you. Please do not set up an account before your I-20 is issued. This may cause a delay in the process. You may wonder: What is eShipGlobal? eShipGlobal is an express mailing service we use to mail out I-20s at the recipients expense. You will be required to set up an account with this service. Make sure to have the following information handy: Your UIN (found on your admitted checklist)Mailing address (this is where you want your I-20 shipped to) Valid email addressValid telephone number Credit card informationDepartment Contact: Select Office of Undergraduate Admissions at the University of Illinois at Urbana-Champaign (if you select the wrong contact, this may delay mailing the I-20 to you) Step 4:  After you receive your I-20 form, you will need to prepare for your F-1 visa interview at the nearest U.S. embassy or consulate in your country of residence. I also encourage you to read the U.S. Department of State Student Visa Overview and a blog entry I wrote last year on F-1 visas. Ill leave you with some helpful tips and websites. The earlier you prepare for your I-20 application, the better. Delays can happen for several reasons.Make sure your financial documents are recent. The Office of Undergraduate Admissions does not accept any financial documents that are older than a year.If you are currently attending an accredited academic U.S. institution and are on an F-1 visa, you will need to contact us.You can always contact the U.S. embassy or consulate in your home country if you have any questions. Make sure to register for the Undergraduate International Student Orientation. We look forward to seeing you on campus soon! Suha Assistant Director, Undergraduate Admissions I have a master’s degree in American and Middle Eastern Studies. I’m lucky to be working with our international students as they navigate their way through the admissions process and during their exciting journey to the Illinois campus!

The Parthian Empire

Traditionally, the Parthian Empire (Arsacid Empire) lasted from 247 B.C. – A.D. 224. The starting date is the time of which the Parthians occupied the satrapy of the Seleucid Empire known as Parthia (modern Turkmenistan). The end date marks the start of the Sassanid Empire. The founder of the Parthian Empire is said to have been Arsaces of the tribe of the Parni (a semi-nomadic steppe people), for which reason the Parthian era is also referred to as the Arsacid. There is a debate over the founding date. The high date sets the founding between 261 and 246 B.C., while the low date sets the founding between c. 240/39 and c. 237 B.C. The Extent of the Empire While the Parthian Empire started as the Parthian satrapy, it expanded and diversified. Eventually, it extended from the Euphrates to the Indus Rivers, covering Iran, Iraq, and most of Afghanistan. Although it came to embrace most of the territory occupied by the Seleucid monarchs, the Parthians never conquered Syria. The capital of the Parthian Empire was originally Arsak, but it later moved to Ctesiphon. A Sassanid prince from Fars (Persis, in southern Iran), rebelled against the last Parthian king, the Arsacid Artabanus V, thereby starting the Sassanid era. Parthian Literature In Looking East from the Classical World: Colonialism, Culture, and Trade from Alexander the Great to Shapur I, Fergus Millar says that no literature in an Iranian language survives from the entire Parthian period. He adds that there is documentation from the Parthian period, but its scanty and mostly in Greek. Government The government of the Parthian Empire has been described as an unstable, decentralized political system, but also a step in the direction of the first highly integrated, bureaucratically complex empires in Southwest Asia [Wenke]. It was, for much of its existence, a coalition of vassal states with tense relationships among rival ethnic groups. It was also subject to outside pressure from Kushans, Arabs, Romans, and others. Sources Josef Wiesehà ¶fer Parthia, Parthian empire The Oxford Companion to Classical Civilization. Ed. Simon Hornblower and Antony Spawforth. Oxford University Press, 1998. Elymeans, Parthians, and the Evolution of Empires in Southwestern Iran, Robert J. Wenke; Journal of the American Oriental Society (1981), pp. 303-315. Looking East from the Classical World: Colonialism, Culture, and Trade from Alexander the Great to Shapur I, by Fergus Millar; The International History Review (1998), pp. 507-531. The Date of the Secession of Parthia from the Seleucid Kingdom, by Kai Brodersen; Historia: Zeitschrift fà ¼r Alte Geschichte (1986), pp. 378-381

Depression From A Christian Perspective - 886 Words

Depression from a Christian Perspective The recent death of Robin Williams has thrown depression and suicide into the national spotlight. He seemed to have it all. He was loved by many, he was successful, he had a loving family. In spite of this, he took his own life. Here are some quick statistics about depression. http://www.healthline.com/health/depression/statistics-infographic Women tend to be more susceptible to depression. Sixty to eighty percent of depression cases can be treated. 121 Million people worldwide suffer from depression. Depression is a very hard thing to deal with, both for the victim and for families of the person suffering. The family may be tolerant, but may not understand. Friends may not understand why the person â€Å"just can t be happy.† Some may consider the victim to be lazy because he or she may not have the energy to do much. To add to this, many well meaning Christians may get involved telling the victim and the family that the problem is a lack of faith. These people may consider depression a spiritual issue and attempt to counsel the person that way. All of these people mean well, but they do not understand the problem. These people may try to help, but may simply make it worse. Depression is a delicate subject, but there is help and no one is alone. Depression is: A. An imbalance B. Can be temporary and based on specific situations C. Common Depression is not: A. A spiritual issue B. A simple case of being sad C.Show MoreRelatedThe Ethical Dilemma Of Euthanasia1085 Words   |  5 Pagesdomestic animals) in a relatively painless way for reasons of mercy† (n.d.). This practice is also known as assisted suicide. In the paper I will discuss the ethical issues of euthanasia, why some may think it is the answer, as well as the Christian perspective on euthanasia. 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Banana Boat Sunscreen UK Free Essays

string(512) " the backyard and you’ll never forget to apply sunscreen again! \* SPF30\+ high protection sunscreen \* Lightweight and fast absorbing \* Moisturizing with Vitamin E and Aloe \* Fragrance free \* 4 hours water resistant \* Non-greasy broad spectrum protection gainst sunburn \(UVB\), skin damage and ageing \(UVA\) \* Suitable for all day family use \* Available in 400g pump pack \* Pump packs also available in Kids ; Sport| Everyday Sunscreen SPF 30\+\? Voted Product Of The Year! Winner Sun care Category\." Contents I. Company Overview3 Product Overview4 – 11 * General Protection Product4 – 5 * Sport Protection Product6 – 7 * Kids and Babies Product8 – 9 * After sun Protection Product10 * Mineral Protection Product11 II. Segmentation, Targeting, and Positioning Strategies 12 – 13 * Segmentation and Targeting Strategies12 * Positioning Strategies13 III. We will write a custom essay sample on Banana Boat Sunscreen UK or any similar topic only for you Order Now Marketing Mix (4Ps)14 IV. Product and branding strategies15 – 19 * Product Assortment16 * Branding strategy Identify type18 * Strategy for naming brands18 Branding Strategies for new product19 V. Pricing Strategy 20 – 21 * Pricing Tactics for B2B20 * Pricing Tactics for B2C21 VI. Distribution Strategy22 – 23 * Distribution Intensity22 * Types of retailer23 VII. Sales Promotion and Advertising 24 – 26 Company Overview Organization name: Banana Boat Address: PO Box 100 Concord West, NSW, 2138 Banana Boat sunscreen in 2007 was the third largest sun lotion brand in the United States. In 2007, the original Banana Boat sunscreen made $38. 7 million with market share of 3. 36 percent. Also, in 2007 two flanker products made the industry’s top list: Banana Boat Sport made $30. 3 million with a market share of 2. 63 percent, and Banana Boat’s ultra-mist made $22. 7 million with a market share of 1. 97. Altogether they made $91. 7 million with a percent of 7. 96-market share. The 7. 96 percent market share of the combined products ranks the Banana Boat brand second behind Coppertone brand products. The market share of Banana Boat has been steadily decreasing. Trends in the sunscreen market are continuing to grow quickly. In 2000, the market made $438. 6 million worldwide and in 2007 made $1. 15 billion. The increase in the market is an opportunity to increase the brand awareness. Banana Boat sun care products feature advanced technology that provides safe and effective broad-spectrum UVA and UVB protection that won’t break down in the sun. Each product is tested in the sun, not just a lab, to ensure photo stability and long-lasting, durable sun protection. Banana Boat products have carried The Skin Cancer Foundation’s Seal of Recommendation 3for almost two decades. Banana Boat has the whole family covered with a variety of sprays, lotions, stick and lip sunscreens in a range of SPF levels, as well as after sun products. Banana Boat offers tropical imagery. The brand image is energetic and lively to create a sense of carefree fun when sun protection is necessary. When consumers think of Banana Boat they think of the physical form of a Banana Boat that incorporates the fun, carefree memories of summer, therefore the brand triggers memories of carefree fun in the sun while providing protection for the skin. Product Overview General Protection Everyday Sunscreen SPF 30+ Pump Pack? Voted Product Of The Year! Winner Sun care Category. Survey of 5,000 people by TNS. Banana Boat ® Everyday is a lightweight ; moisturizing lotion, suitable for everyday family activities. Whether you are walking the dog or having a BBQ, keep this pump pack in the house or the backyard and you’ll never forget to apply sunscreen again! * SPF30+ high protection sunscreen * Lightweight and fast absorbing * Moisturizing with Vitamin E and Aloe * Fragrance free * 4 hours water resistant * Non-greasy broad spectrum protection gainst sunburn (UVB), skin damage and ageing (UVA) * Suitable for all day family use * Available in 400g pump pack * Pump packs also available in Kids ; Sport| Everyday Sunscreen SPF 30+? Voted Product Of The Year! Winner Sun care Category. You read "Banana Boat Sunscreen UK" in category "Essay examples" Survey of 5,000 people by TNS. Banana Boat ® Everyday is a lightweight ; moisturizing lotion, suitable for everyday fa mily activities. Whether you’re having a picnic or are on a long summer’s drive, it’s important to protect your skin from the sun’s damaging rays. SPF30+ high protection sunscreen * Lightweight and fast absorbing * Moisturizing with Vitamin E and Aloe * Fragrance free * 4 hours water resistant * Non-greasy broad spectrum protection against sunburn (UVB), skin damage and ageing (UVA) * Suitable for all day family useUltraMist Sunscreen Continuous Spray Lotion SPF 30+Banana Boat UltraMistâ„ ¢ Continuous Spray Lotion is specially developed for people always on the go! The convenient spray ensures you are covered from all angles. Just one pump provides continuous spray from any angle – even upside down – so you can even apply it whilst on the move! * Fast even coverage * Non-greasy * 4 hours water resistant * Rub-free * Provides broad spectrum UVA and UVB protection * Available in 175g spray can | Faces Oil-Free SPF 30+Protect your face from the harmful effects of the sun with Banana Boat ® Faces Oil-Free SPF 30+ sunscreen. This water resistant light sunscreen lotion can be used daily to protect the face and neck from sun damage and can aid in the prevention of premature aging to keep skin looking youthful. Light daily sunscreen lotion * New improved oil-free formula that glides easily onto the skin * Provides broad spectrum UVA and UVB protection * Protection from premature skin ageing and sun damage * Great under makeup * 4 hours water resistant * Non-greasy * Fragrance free * Available in 100g tube| | | Sport Protection Dry Touch Sport SPF 30+ Your Grip won’t Slip. Everyone’s favorite Banana Boat ® Powder Dry Sport sunscreen has been renamed to Banana Boat ® Dry Touch. New name, same great sunscreen! Banana Boat Dry Touch Sport is a sheer sunscreen lotion that leaves your skin with a dry non-greasy finish. So whether you’re playing footy with your mates, serving up aces, or volleying on the beach, your grip won’t slip. * 4 hours water resistant * Super light, clean feel and dries fast * Provides broad spectrum UVA and UVB protection * Clean fresh scent * Unique grip bottle * Available in 175mL bottle * Also available in Kids Sport Sunscreen SPF 30+ Banana Boat Sport Lotions provide the high protection you need for your active outdoor, sporting lifestyle. Water resistant and sweat resistant protection that works as hard as you play. * Provides broad spectrum UVA and UVB protection * Non-greasy * 4 hour water resistant lotion * Available in 40g, 100g and 200g tubes Sport SPF 30+ Pump Pack For all sports lovers who like to keep active outdoors, keep this Banana Boat ® Sport SPF 30+ sunscreen pump pack in the house, next to the pool, or in the backyard and you’ll never forget to apply sunscreen again. * Very high protection SPF 30+ sunscreen * Provides broad spectrum UVA and UVB protection * Non-greasy * Contains Zinc Oxide Sweat resistant * 4 hours water resistant * Available in 400g pump pack * Also available in Kids ; Everyday Sport SPF 30+ Pump Spray Banana Boat Sport SPF 30+ pump spray provides sweats and water resistant protection from UVA and UVB rays. Maximum protection designed for people regularly exposed to the sun and water, no matter what sport you play. * Very high protection SPF 30+ sunscreen * Easy to apply finge r spray * Provides broad spectrum UVA and UVB protection * Non-greasy * Sweat resistant * 4 hours water resistant * Available in 240mL pump spray Kids ; Babies Protection Baby Sunscreen SPF 30+ Pump Banana Boat Baby SPF 30+ Pump provides the strong sun protection your baby’s delicate skin needs in a mild fragrance free formula with this convenient finger spray application. Mild and gentle formula * Mild and gentle formula * Won’t run into eyes * Very high protection SPF 30+ sunscreen * Provides broad spectrum UVA and UVB protection * Fragrance free * Non-greasy * 4 hours water resistant * Available in 240mL pump spray Dry Touch Kids SPF 30+ Everyone’s favorite Banana Boat ® Powder Dry Kids sunscreen has been renamed to Dry Touch. New name, same great sunscreen! Banana Boat Dry Touch Kids goes on like a lotion, and absorbs quickly so there’s no greasy residue left on your skin. At last, a truly non-greasy sunscreen that can keep your kids protected without any fuss and sand won’t stick when you’re at the beach either. * 4 hours water resistant * Super light, clean feel * Dries fast * Provides broad spectrum protection from UVA and UVB rays * Fragrance free * Unique grip bottle * Available in 175mL bottle * Also available in Sport Kids SPF 30+ Roll-On Banana Boat Kids SPF 30+ roll-on is an easy and gentle way to cover those extra-tender spots such as the ears, nose, lips and face. Perfect for one-the-go sunshine scenarios and last minute rushes out of the house, mums or kids can pop one into their handbags and school bag. * Mild and gentle formula * Won’t run into eyes * Very high protection SPF 30+ sunscreen * Provides broad spectrum UVA and UVB protection * Fragrance free * Non-greasy * 4 hours water resistant * Available in 75mL roll-on Kids SPF 30+ Pump Pack Keep your kids covered and happy with this easy to use Banana Boat ® Kids SPF 30+ sunscreen pump pack. Perfect to protect the whole family. * Very high protection SPF 30+ sunscreen Provides broad spectrum UVA and UVB protection * Fragrance free * Non-greasy * Contains Zinc Oxide * 4 hours water resistant * Available in 400g pump pack * Also available in Sport Everyday After Sun Protection Pure Aloe After Sun Gel. We know you love the outdoors, and after a great day out in the sun, Banana Boat ® Aloe Vera gel gives you the cooling and soothing relief your sun-drenched skin needs. * Specially formulated with pure Aloe extract * Available in 250g bottle * Use it to soothe minor burns, skin irritations, dry, rough, and sunburned skin Aloe Vera Lip Balm SPF 30+ Banana Boat Aloe Vera Lip Balm SPF 30+ gives you the serious protection you need for your delicate lips. * Contains Aloe Vera to moisturize and soothe * Provides broad spectrum UVA and UVB protection * Available in 4. 2g tube * All season lip protector that helps prevent and relieve dryness, cracking and chapping Aloe Mist Spray Banana Boat Aloe Mist After Sun Spray contains Aloe Vera which cools and soothes overexposed skin. Its unique formulation conditions and moisturizes the skin and gives you the refreshing after sun relief you need. Regular use will keep your skin soft and supple year round * ‘No-touch’ application * Available in 250mL pump spray bottle Mineral Protection Banana Boat Mineral Protect SPF 30+ contains naturally sourced zinc that goes on clear to create natural physical blockers from the sun’s rays, providing broad-spectrum UVA/UVB protection without chemical sunscreen actives or white residue. With a product for both kids and those with sensitive skin, Banana Boat Mineral Protect SPF 30+ provides premium protection without the premium price tag! Mineral Protect – Sensitive * SPF 30+ high protection sunscreen Natural mineral sunscreen- Clear Zinc * Fragrance-free for sensitive skin * Paraben-free * 4 hours water resistant * Lightweight, non-chalky lotion Mineral Protect – Kids * SPF 30+ high protection sunscreen * Natural mineral sunscreen- Clear Zinc * Low-irritant formulas for kid’s delicate skin * Paraben-free * 4 hours water resistant * Lightweight, non-chalky lotion Segmentation, Targeting, and Positioning Strategies. Segmentation Strategies Undifferentiated – Sending the same promotional message to everyone. Differentiated – Designing more than one promotional message, with each communicating different benefit. Concentrated – Designing a promotional message that communicates the benefits desired by a single specific segment. Micromarketing – a firm tailors a product to suit an individual customer’s want and need. Banana Boat Segmentation Strategies. Banana Boat using a differentiated segmentation strategy target several market segments with a different offering for each. For example, Banana Boat successfully appeals to different target audiences, offering form innovations like convenient continuous spray technology, which shows increased market penetration, and products offering higher levels of SPF protection. Banana Boat offers a broad array of sunscreen products designed for general protection, sport and babies/kids in sprays, lotions and sticks, plus tanning and after-sun products. Newly introduced products include Banana Boat SPF 100 ultra Defense, Sport, Kids and Baby lotions for the 2010 sun care season. Segmentation method and target market for a product/service Geographic Segmentation – organizes customers into group on the basis of where they live. Demographic Segmentation – separated consumer into a group by their characteristics such as age, gender, income and education. Psychological Segmentation – divides consumers on the basis of difference in lifestyle, attitude, interest, and opinions. Benefits Segmentation – requires Marketers to understand and find the main benefits customers look for in a product Geodemographic Segmentation – uses a combination of geographic, demographic and lifestyle characteristics to classify consumers. Loyalty Segmentation – those who buy one brand all or most of the time – are valuable customers. Banana Boat Segmentation Method. Banana boat can be both Demographic and Psychographic segmentations. Men and women of this age group are concentrating on keep their appearance. They want to continue looking young. These groups of young adults are also more informed on the possibilities of skin cancer. They like to be apart of the trend to protect oneself against harm sunrays. The targeted market will be men and women of any race between the ages of 18-25. People in the age range of 18-25 are in their later years of high school or attending college. These people are earning an education and are more informed than past generations. They are active and motivated, hardworking students. They like to unwind in the sun with sunbathing, swimming, and many of these people participate in sports outside whether they are working out. Positioning Strategy. Value – the relationship of price to quality is among the most important considerations for consumers when they make a purchase decision. Salient Attributes – firm uses one or more product attributes or features as the basis for positioning its product. Symbol – symbols are so strong and well known that they create a position for the brand that distinguishes it from its competition. Competition – firm can choose to position their products against a specific competitor or an entire product/service classification. Banana Boat Positioning Strategy. If people were talking about the Banana boat sunscreen lotion first thing they mention is the product attributes that are most important to target market which is the most common positioning strategies for Banana Boat, the lotion aiming for taking care of the skin not just only protect the sun light, depends on type of skins such as Asian skin, European and sensitive skins. The relationships of price to quality are also the most important considerations for consumers when they make a purchase decision. Banana boat found success on lower-priced value with the best quality of the product. For example, customers may looking for the cheaper price with the best quality of sunscreen protection which is banana boat price would be only between $2 – $10 and also they will get the benefit they derive from the product. Marketing mix of the Banana Boat Company. ) Product – value creation, firms attempt to develop products and service that customer perceive as valuable enough to buy. Banana Boat Sunscreen is the original product, but the Banana Boat brand has both extensions and flankers. * Banana Boat extensions include: Banana Boat Sun wear, Kids Baby, Sport, Ultra-protection. After sun, Babies Kids, Faces Lips, General Protection, Sport, Sunless Tanning, and Tanning * Banana Boat flankers include: Lip protection, tanning oils, after-sun care. Ba nana Boat has created these flankers to create a larger market. All the flankers include different formulas for specific needs before or after being in the sun. 2) Price – Value capture, a firm provides a product or service and in return, they gets money. Prices for Banana Boat Sunscreen range in price from volume, packaging type, or location. The estimated price would be between $2 and $10. * The plastic lotion squeeze tube ranges in price between $8-10 * The roll-on stick ranges in price between $6-8 * The pump spray bottle $8-10 * Easy-grip Twist and Lock Spray Can ranges in price between $8-$10 * The Banana Boat Lip Balm $2-3 ) Place – Value Delivery, the firm must be able to make to product or service readily accessible when and where the customer wants it. Consumers can buy Banana Boat sunscreen at retail stores or ordered online at various websites including bananaboat. com * The retail stores where Banana Boat is available are Kmart, Wal-Mart, Walgreens, Target, etc. and also available in the supermarket or Boots retailer sh op for Thailand. 4) Promotion – Value communication, marketer communication the value of their -offering to their customers through a variety of media, magazine and the Internet. There are a variety of websites that feature coupons and codes of Banana Boat products such as they will ask you to sign up for the PlatexStore. com Reward Points Program and take $1 off your Banana Boat orders and we also can sign up for the Banana Boat e-newsletter to receive product updates and promotions in our inbox. Product and Branding Strategies. 1) New products Banana boats create new products such as pet sun cream and lotion. Picture on the left side is ‘Pet sun-cream’. Sun skin care attention is turning to pets. White animals and those that have a hair cut or naturally thin (or nonexistent) hair coats are particularly sensitive to the sun, and may suffer the same ills as humans: sunburn and skin cancers. That’s why we made Pet sun cream products for protecting animals from strong sunlight. Another new product called ‘Pet lotion’ which used with a clear stainless, greaseless antiseptic made from all pure ingredients for dogs and cats and other animals. The purpose of making Banana boat pet lotion is for flea allergy dermatitis relief and other skin irritations caused by fleas, ticks, ire ants, mosquitoes and parasites. Packaging uses, we are concerned with greener concept that is why we decided to use paper bag instead of plastic bag. Paper bag is secondary package with showing our Banana boat logo. Primary package, we used tube that is easy for carrying and bottles for easy to use for consumer convenience. 2) Product Assortment *Current version | | Product | Lines. | | | | | Banana boatSport Performance. | Banana boatBabykids| Banana boatGeneral Protection. | Banana boatTanning| Banana boatAfter sun| Banana boatMineral protection. | Product| Banana Boat Dry-Touch Sport. Banana Boat Baby SPF30+ Pump| Banana Boat Everyday| Banana boat Deep tanning SPF8 lotion with green tea| Banana Boat Aloe Vera gel| Banana Boat Mineral Sensitive Protect SPF 30+| Categories| Banana Boat UltraMist port Continuous Spray| Banana Boat ® Baby Roll-On SPF 30+| Banana Boat UltraMistâ„ ¢ Continuous Spray SPF30| Banana boat ® Protective Tanning oil SPF15| Banana Boat Aloe Mist After Sun Spray| Banana Boat Mineral-Kids Protect SPF 30+| | Banana Boat Sport Lotions| Banana Boat Powder-Dry Kids| Banana Boat Sensitive Sunscreen SPF 30+| Banana boatDeep tanning oil No SPF| Banana Boat Aloe Vera Lip Balm SPF 30+| | | Banana Boat Sport SPF 30+ trigger spray| Banana Boat ® Kids SPF 30+ Pump| Banana Boat Faces Oil-Free SPF 30+| | | | | Banana Boat Sport SPF 30+ pump spray| Ban ana Boat Kids SPF 30+ roll-on| | | | | | | Banana Boat Kids SPF 30+ Spray| | | | | Banana Boat has many types of product lines such as sport for adults, babykids for protecting their soft skin. General protection products are targeting young generation. Product categories can break into 5types on sporting product line. For example, Spray, Lotion, Pump Spray, Pump Lotion, Lip Stick are product categories of sport types. *New version with adding ‘Pet category’ This is new products assortment that includes pet’s sun cream and lotions. New products breadth creates with ‘PET’ line and categories come up with special sun cream and lotion for animals. For more details, Pet categories can break into many types of sun creams such as sport for pets, Dog sun cream, limited addition product like Aloe Vera with vitamin pet sun cream. Brand Element Brand name – Easy to recognize and remember  and Suggestive of product benefits. URLs – The location of pages on the Internet, which often substitutes fir the firm’s name. Logos and Symbols – Logos are visual branding elements that stand for corporate names or trademarks. Symbols are logos without words. Characters – Brand symbols that could be human, animal or animated. Slogans – Short phrases used to describe the brand. Jingles – Audio message about the brand that composed of words or distinctive music. Brand Element| | Brand name| Banana Boat| URLs| http://www. bananaboat. com| Logos and Symbols| | Characters| -| Slogans| Have fun in the sun| Jingles| -| *Identify type of consumer product Shopping Goods is product or services for which consumers will spend a fair amount of time comparing each product. Specialty Goods is product/service toward which the customer shows such as a strong preference that he/she will expend considerable effort to search for the best suppliers. Convenience Goods is those product or service for which the consumer is not willing to spend any effort to evaluate prior to purchase. Type of Banana Boat product Banana Boat is shopping goods because it is gain derived from making price and quality comparisons are more than the costs of making such comparisons. They can compare products with other main competitors such as Coppertone, Neutrogena, and Hawaiian Tropic. Frequent changes in price, style, features or product technology causes the existing information to become obsolete. ) Strategy for naming brands and product lines for the new product Corporate/Family brands – firm can use its own corporate name to brand its entire product lines and products. Corporate and product line brands – firm also can use combinations of the corporate and products line brands to distinguish its products. Individual Brands – firm can use individual brand names for each of its products. Banana boat strategy for naming brands. New product on Banana boat is a corporate and product line brand because they use combination of the corporate and product line brands to its product such as – Banana boat kids and babies, banana boat sun wear and Banana boat pet sun cream. 4) Branding strategy for new products Brand extension – a firm use of the same brand name for new products. Co-branding – Practice of marketing two or more brands together. Brand Licensing – Contractual arrangement between firms, whereby on firm allows another to use its brand name, logo, symbol and characters in exchange for a negotiated fee. Banana boat brand strategy. New banana boat products is branding extension because they use the same brands name for the new product (e. g. lip and face protection) and their brand name is already well established so the company can spend less in developing consumer brand awareness and brand association for the new product. Pricing Strategy. Price skimming – a product that is the first to enter a new market or new technologies will often use price skimming. This method involves pricing the product at a high price at launch, doing so allows companies to cover their research costs quickly. Penetration Pricing – is used typically used for products new to a well-established market. Such a method involves pricing the product very low in order to gain market share and attract customers. Banana Boat Price Strategy. Banana Boat is a leading sun protection company that offers multiple product lines to offer sun protection for everyone at a bargain price. With all the attention on sun safety, this brand continues to develop new products to meet consumer needs. Banana Boat will use the market penetration pricing which the company would sets a low price for their product to increase sales and market share and once market share has been captured the firm may well then increase their price and the company believe that a lower price can help them attract more customers and may lead a group of customers to switch from the competitors. Pricing Tactics for B2B. 1) Seasonal Discount – additional reduction offered as an incentive to retailer who order merchandise in advanced of normal buying season. 2) Cash Discount – reduces the invoice costs if the buyer pays the invoice prior to the discount period. 3) Allowances Advertising allowance – offers a price reduction to channel member if they agree to features the manufacturer’s product in their advertising and promotional efforts. * Slotting allowance – fees paid to retailers simply to get new products into stores or to gain more or better shelf space. 4) Quantity Di scount – To reduced price according to the amount purchased. * Cumulative Quantity discount – use amount purchased over a specified time period and usually involves several transactions, encourages retailer to maintain with current manufacturer. * Noncumulative Quantity discount – based only on the amount purchased in a single order 5) Specific to shipping – shipper will charges one rate no matter where the buyer is located and some firm set different price depend on geographical of delivery area. Banana Boat Pricing Tactics for B2B Banana boat using Seasonal discount. For instance, Banana boat may offer its sunscreen lotion dealers an additional seasonal discounts if they place their orders and receive delivery before the summer season, previous to the warm months when a lotion sunscreen sales are highest. Price Tactics for B2C * Price Lining – marketer establish a price floor, price ceiling and price points between for similar products to represent distinct differences in quality. * Price Bundling – selling more than one product for a single with a lower price to encourage customers to stock up so they won’t purchase competitor brands. Leader Pricing – attempts to build store traffic by aggressively pricing and hope customer will pick up other item while shopping. * Markdowns – reductions on the initial selling price of the products. * Quantity Discounts for consumer – the more customer buy, the cheaper unit cost. * Seasonal Discount s – Price reductions to stimulate demand during off-peak seasons. * Coupons – to prompt consumers to try a product and encourages repurchases. * Rebates – Consumer must first buy the items during a specified time period, then mail in the required documentation that usually included the original sales receipt and finally wait 4-6 weeks for a check to arrive. Banana Boat Pricing Tactics for B2C Banana boat using Lining-pricing tactics for their product. For example, the company prices its sunscreen lotion at three price: $9. 79 $19. 41 and $25. 47 with a different quality. The lowest priced version is Banana boat Protective Spray SPF15: 6 oz. , Banana boat sunscreen with high SPF30: 6oz at $19. 41 for a middle level of quality compared with their competitors and The highest level of quality, Banana boat sunscreen with highest SPF50: 6oz at $25. 47 and they also use coupon promotion to offer a discount on the price of specific items when customer purchased. Manufacturers and retailers in magazine or over the Internet issue coupons. Distribution Strategy Direct Channel – A direct distribution channel is where a company sells its products direct to consumers. While direct channels were not popular many years ago, the Internet has greatly increased the use of direct channels. Additionally, companies needing to cut costs may use direct channels to avoid middlemen markups on their products. Indirect Channel – used by companies who do not sell their goods directly to consumers. Suppliers and manufacturers typically use indirect channels because they exist early in the supply chain. Depending on the industry and product, direct distribution channels have become more prevalent because of the Internet. Consumer Consumer Consumer Consumer Consumer Consumer Banana Boat Distribution Strategy. Banana Boat Company won’t sell their product directly to consumer but they go through a retailer, which is Boots, Watsons, Supermarket or Pharmacy Shop. Companies choose the indirect channel best suited for their product to obtain the best market share; it also allows them to focus on producing their goods and the supply chain becomes more efficient which adds value for customers by making it more convenient and less expensive to purchase merchandise. Distribution Intensity 1) Intensive Distribution – designed to get products into as many outlets as possible such as Pepsi, Uniliver or any convenience goods. ) Selective Distribution – uses a few selected outlet in a territory (Shopping goods) 3) Exclusive Distribution – use only one or very few retail outlets so no other outlet in the territory can sell particular brand. (Specialty Goods) Banana Boat distribution intensity. Banana boat using Selective Distribution for their product. They are using a limited number of outlets in a geographical area to sell products such as Boots, Pharmacy or some supermarket. An advantage of this approach is that the producer can choose the most appropriate or best-performing outlets and focus effort on them and the consumers are willing to spend their time comparing alternatives. Identify types of retailer. Food Retailer: there are 3 categories of food retailers – Conventional supermarket, Big-box food retailer and convenience store General Merchandise Retailer is department stores, full-line discount stores, specialty store, category specialists, home improvement centers, off-price retailers and extreme value retailers. Types of retailer for Banana Boat Company. Banana Boat is one of the food retailers, which is in formed of Big-Box food retainer such as Boots and Lotus, they carry both food, nonfood and many different types and lots of items with each types. Banana boat products are also in the department stores and drug store that concentrate on health and personal grooming merchandise. Advertising It is a paid form of communication from an identifiable source, delivered through a communication channel and designed to persuade the receiver to take some action, bow or in the future. This is the Banana Boat Advertisement to promote a Banana boat Sport Performance lotion in 2008. Throughout its advertising history, Banana Boat has relied on a recognizable theme. In all of Banana Boat’s advertisements a yellow umbrella is visible symbolizing the protection that Banana Boat gives its consumers. Banana Boat is currently using three different taglines: â€Å"Banana Boat has you covered† and â€Å"Unbeatable protection, now, later, and longer,† and more commonly, â€Å"sun-tested, Sun-Proven. The consumers found out knowledge about the product by watching the advertisements on TV or magazine. Advertising’ Objective Information Advertising Objective is to tell customers about new product. Persuasive Advertising Objective is to encourage customers to switch t o a different brand. Reminder Advertising Objective is to remind buyers where to find a product. Banana Boat Advertising’s Objective Banana boat using information Advertising objective to create and build brand awareness when new products are in introduction stage of product life cycle and also when consumers have little information about the specific product or types of product. Advertising Appeal Informational Appeal: inform consumers of one or more key benefits about the advertised product and/or brand. Emotional Appeal: influences customers to buy the products emotionally. These are the people who are emotionally motivated to buy certain products. Banana Boat Advertising Appeal Banana boat using informational appeal to help consumers make purchase decision by offering factual information and strong argument that encourages consumers to evaluate the brand favorably. Sales Promotion Coupon – certificate with a stated price reduction. Deal – â€Å"Buy 1 get 1 free† or a â€Å"featured price†. Premium – offers an item for free or at a bargain price. Contest – brand-sponsored competition that requires some form of skill. Sweepstake – offers prize based on a chance drawing of entrant’s name. Sample – offers potential customer the opportunity to try the product before they buy. Loyalty Program – Designed to retain customer. Point of purchase display – Display the product at checkout counter. Rebate – consumer mail in the rebate from to manufacturer and wait to receive their money. Product placement – include their product in nontraditional situation such as in a movie or TV program. Sales Promotion for Banana boat. Premium – Purchase any Banana Boat Sunscreen products valued over HK$ 99 and you can redeem the following by adding extra money: * Beach tent for4: Add HK$99 * Banana Boat Inflatable Float – Add HK$69 Coupon – Banana boat also offer a discount on the price of specific items when they’re purchased. Manufacturers and retailers in magazine or over the Internet issue coupons. Public Relations. To building and maintaining a positive image, handling off unfavorable event and maintaining positive relationship with the media. Public Relations for Banana Boat Company Banana boat and charity the Oncology Children’s Foundation form a partnership and support various sport activities to market an image, product and service for their mutual benefit. Electronic Media. Web site – firms are increasing their emphasis on communicating with customers through their web site. Corporate Blog – well-receive blog can create positive word of mouth, customer loyalty and valuable feedback. Online Game – successful way to reach younger consumer in through short online game. Social Shopping – a communication between people about a firm by using the Internet. Electronic Media for Banana Boat. Banana boat also use their web site to build their brand image and educate customers about their products or service and where they can be purchased. Whenever customer want to purchase banana boat product, customer prefer to find those information on social shopping before making a purchase decision because its could gives a deep details and prices. How to cite Banana Boat Sunscreen UK, Essay examples

Human Resource Management for Perspective- myassignmenthelp.com

Question: Discuss about theHuman Resource Managementfor International Perspective. Answer: Importance of recruitment and selection in attracting and retaining employees Recruitment refers to a process of attracting, selecting and appointing the candidates in one or more jobs. The candidates who are appointed in the organization can be on a permanent basis or on a temporary basis. The human resource manager of the organization takes into consideration the recruitment and selection process. The candidates who possess the skills and qualities are selected to conduct the operations in the organization. The candidates are also selected for conducting the activities of the business. The focus is given on appointing the candidates for the job opening in the organization. Selection is the method to conduct the interview of the candidates for the specific job. The individual is selected on particular criteria that help the organization to operate the activities in a proper way. It is very difficult to select an appropriate candidate for the organization. There are various laws that should be taken into consideration by the human resource manager to select the candidates for the company (Serrat, 2017). To employ the right candidate for the business is the important aspect of the organization. If the recruitment and selection are done properly then it is seen that the turnover is reduced. Interview and background check helps to employ the candidates who are reliable and also carries a positive attitude towards the work. If the candidate who is appointed to the job is efficient enough then it is seen that the company can offer quality products to its consumers (Rees Smith, 2017). Recruitment is very important to analyze the skill and talent of an individual. The candidate who is eligible to conduct the day to day activities of the organization is appointed in the organization. To fulfill the job post it is essential to appoint the candidates who possess the required skills and qualification. At the time of recruitment, the company should always mention the exact criteria that are needed for the job. By this the company can easily employ the candidate and also the better results can be attained. The process of interview offers a great opportunity to the candidates so that they can easily work in the organization. The process of interview helps to find the opportunity that is related to the goals and vision of the company. At the time of the interview, it is very necessary to analyze the candidate so that the eligible candidate can be selected for the organization (Sparrow, Brewster Chung, 2016). Recruitment helps the company to attract new and prospective employees to the organization. As it is analyzed that the recruitment is only the step from which the company can analyze the skills and capability of the candidate. The employees are attracted towards the company if the recruitment is open for the organization. If the interview is not conducted then it can create a conflict for the organization to survive in the market, because it is only the process by which the proper analyzes is made of the qualities and skills of an individual (Oladapo, 2014). ecruitment and selection method is significant for an organization so that the goals can be attained in a proper manner. When the right candidates are selected, the employee's will give effective results and will stay in the company for a long term. If the process of selection is not done in a proper manner then it is seen that the employees can make the mistake that can give direct impact on the financial position of the company. It is also seen that the time, of the human resource manager, is wasted when the appropriate candidate is not selected for the job opening. If the right candidate is selected for the job, then it is seen that the employee works with full dedication towards the work. If the candidate who is selected is satisfied with the job, then the organization can effectively retain the employees in the organization. Recruitment and selection is a process that gives focus on identifying, attracting and selecting the candidates who are best for the organization. Recruitment is related to identify the needs of the employees who applied for the job. The recruitment is done on two bases one is related to internal recruitment and the second one is related to external recruitment. The benefits that are seen in the internal recruitment are that it acts as an incentive for the employees who are working in the organization (Gooderham, Morley, Parry Stavrou, 2015). External recruitment is related with the talent of the candidate and also it gives various offers to the candidate who brings various different ideas and experience in the business. Internal recruitment method is an area for the candidate who possesses the qualification. It is a process of collecting the information and also to conduct the job analysis of the candidates. The database of the employees helps the organization to access that the re quired qualification for the job is possessed by an individual or not (George, 2015). Recruitment and selection is a crucial step for the organization, as it seen if the right candidate is not selected for the job then it can create a serious problem for the organization. So it is very important that by conducting proper analyzes the candidate should be selected so that the organization can easily attain the goals and objectives. If the employee who is not interested to work is appointed, then it will give negative impact on the organization (Storey, 2014). Employee retention is also considered as an essential aspect of the organization. It is a method that is taken into consideration by the management to assist the employees to survive for a long term in the organization. This strategy is adopted on a long-term basis. It gives motivation to the employees so that they can survive in the market for the long term and can give their best towards the work. The efforts of the employees should be taken into consideration by the organization so that the growth can be attained in an effective manner. In the recent scenario, it is seen that to retain the employees in the organization it is very important to motivate them to work in an effective manner (Citp Ballaro, 2014). To retain the employees in the organization it is essential that they should be given proper training so that they can work with full dedication. Recruitment and selection is also a process that attracts new talent in the organization and also encourages the candidates to apply in the organization. It is seen that a pool of candidate is attracted towards the company. It also makes a connection with the employers and the employees of the organization. The cost incurred is less and a pool of candidate can be analyzed for giving the job (Breaugh, 2017). If the recruitment is effective enough then it is seen that the company meet all the legal and social obligations that are related to the workforce. It also helps in accessing and preparing the job applicants who are eligible for conducting the operations of the organization. By recruitment, it is analyzed that the organization and the individual effectiveness is enhanced and also there are many sources for all the job applicants. It also helps in enhancing the rate of selection process by minimizing the qualified and unqualified job applicants. It is important for the organization to analyze the candidate, because if proper analyzes are not made then it can create a downfall in the business. Every organization requires the employees who are efficient enough towards the work (Marler Fisher, 2013). The recruitment and selection process assist to minimize the probability that if the candidates are selected then they will not leave the organization, but finding an appropriate candidate is very difficult as there are various competitors in the market. To select and recruit the eligible candidate, it is seen that it is a very difficult task as the future of the business depends upon the workforce or the employees of the organization (Armstrong Taylor, 2014). The main responsibility of the human resource manager is to appoint the candidates who are eligible to operate the activities of the organization. If the vacant position in the organization is not filled then it will give direct impact on the corporate revenue. It is essential to maintain proper work needs and the balance between the employees. It is important for the job recruiter to ensure that the skillful and competent employees are being selected for the job recruitment (Marchington, Wilkinson, Donnelly Kynighou, 2016).If the human resource manager appoints an appropriate candidate for conducting the functions of the organization, then the organization can easily attain the success in the organization. The turnover of the organization is reduced if proper recruitment and selection process is carried out. The right person for the right job should be selected so that the activity can be conducted properly. The interview and background check helps the organization to appoint a can didate who is reliable and can carry out the objectives that the organization planned. So every organization should conduct effective recruitment and selection process. References Armstrong, M., Taylor, S. (2014).Armstrong's handbook of human resource management practice. Kogan Page Publishers. Breaugh, J. A. (2017). to Recruitment.The Wiley Blackwell Handbook of the Psychology of Recruitment, Selection and Employee Retention, 12. Citp, C., Ballaro, J. M. (2014). Developing an organization by predicting employee retention by matching corporate culture with employee's values: A correlation study.Organization Development Journal,32(1), 55. George, C. (2015). Retaining professional workers: what makes them stay?.Employee Relations,37(1), 102-121. Gooderham, P. N., Morley, M. J., Parry, E., Stavrou, E. (2015). National and firm-level drivers of the devolution of HRM decision making to line managers.Journal of International Business Studies,46(6), 715-723. Marchington, M., Wilkinson, A., Donnelly, R., Kynighou, A. (2016).Human resource management at work. Kogan Page Publishers. Marler, J. H., Fisher, S. L. (2013). An evidence-based review of e-HRM and strategic human resource management.Human Resource Management Review,23(1), 18-36. Oladapo, V. (2014). The impact of talent management on retention.Journal of business studies quarterly,5(3), 19. Rees, G., Smith, P. (Eds.). (2017).Strategic human resource management: An international perspective. Sage. Serrat, O. (2017). Building a learning organization. InKnowledge solutions(pp. 57-67). Springer Singapore. Sparrow, P., Brewster, C., Chung, C. (2016).Globalizing human resource management. Routledge. Storey, J. (2014).New Perspectives on Human Resource Management (Routledge Revivals). Routledge.